Adobe stories
Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.
Agentic AI use among Australians jumped 50% in three months, led by millennials keen on AI for shopping, creativity, and daily tasks, Adobe reports.
Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.
Pennies appoints Martin Newman to champion everyday micro-donations, aiming to embed charitable giving into routine UK shopping experiences.
Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.
Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.
Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.
SAP unveils advanced AI tools and partnerships, including a smarter copilot and AI agents, aiming to boost productivity and AI accessibility for businesses.
Stackpack has raised USD $6.3 million to enhance its AI platform that simplifies managing third-party vendor complexities for businesses.
Aerospike's new Terraform blueprint simplifies deploying Database 8 on Amazon EKS, cutting setup time to under 30 minutes without AWS or Kubernetes expertise.
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.
ServiceNow launches a new AI Platform unifying data, intelligence and orchestration to boost enterprise-wide automation and operational efficiency globally.
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
SmartBear appoints Nate Lewis as SVP of Corporate Development to lead M&A strategy and transform the company into an AI-native organisation.
